Google floats News Showcase in India with top publishers

Amid mounting pressure from global media fraternity asking for a fair price and advertising share from technology platforms, Google on Tuesday announced the launch of its global licensing programme News Showcase in India. Launched in October 2020, Showcase pays news publishers for their content online and also allows partnering publishers to provide limited access to pay-walled stories for users.

Showcase, which is live in more than 12 countries working with over 700 publishers, is a part of Google’s $1 billion investment towards supporting quality journalism.

Globally, tech platforms such as Google (Alphabet Inc.) and Facebook Inc have been facing pressure to provide rightful compensation to publishers with countries like Australia and France leading the movement asking for a fair price and share in advertising.