Google facing privacy complaints in these countries

BRUSSELS: Google’s privacy woes are set to increase after campaigners on Tuesday filed complaints to data protection regulators in France, Germany and seven other EU countries over the way it deals with data in online advertising.

The criticism mirrored a complaint filed by privacy-focused web browser Brave in Ireland and Britain which triggered an investigation by the Irish watchdog last month.

At issue is real-time bidding, a server-to-server buying process which uses automated software to match millions of ad requests each second from online publishers with real-time bids from advertisers.