Google eyes wider user base, more revenue streams from Google Pay platform

Aiming to grow its customer base in the country and increase the volume of annual transactions, Google seeks to further monetise services on its payments platform Google Pay.

It is already charging a fee for services related to personal loans and gold investments, and has a revenue generation model in place for travel and recharge services.

“In case of recharges and travel, there is already an established commercial model in place; but we don’t charge the consumers or the merchant as of today; it works on other parameters. For the personal loans and gold investment services, there is a certain fee involved,” Sharath Bulusu, director of product management at Google Pay said.