Google expands partnership with Prasar Bharati for live, archival content

Tech giant Google on Tuesday announced a continued long-term collaboration with Prasar Bharati for live coverage on YouTube and Google Search for events of national importance such as the National Independence Day and Republic Day telecast.

Google will also work towards digitising content from over two decades from All India Radio and Doordarshan on Google Arts and Culture and host digital archives of Prasar Bharti in over 12 Indian languages on YouTube, a statement said.

“As part of the collaboration, viewers from across the globe will be able to watch full parade and Prime Minister’s speech live on Doordarshan’s YouTube channel, as India celebrates its 73rd Independence Day on 15th August, 2019,” it added.