Google expands collaboration with Prasar Bharati for live and archival content digitization

Google India on Tuesday announced a continued long-term collaboration with Prasar Bharati to bring all the live action on YouTube and Google Search for events of national importance such as the Independence Day and Republic Day telecast.

Building on this collaboration Google will also work towards digitizing a wealth of content from over two decades from All India Radio and Doordarshan on Google Arts & Culture, and host digital archives of Prasar Bharti in over 12 Indian languages on YouTube.

As part of the collaboration, viewers from across the globe will be able to watch full parade and Prime Minister’s speech live on Doordarshan’s YouTube channel, as India celebrates its 73rd Independence Day on 15th August, 2019.