Google buys AI avatar startup ‘Alter’ for $100 million; aims to improve its content game and compete with TikTok

Tech giant Google has acquired Alter, an artificial intelligence (AI) avatar startup that was working on using AI to generate avatars for social media users and brands to express their virtual identity.

According to TechCrunch, Google bought the startup for about $100 million in an effort to improve its content game and compete with TikTok.