Google brings AI-powered search to India: What it is and how it works

Google is expanding its generative AI search experience outside US. The search giant is bringing it to India and Japan. The two countries are the first outside the US to get the ‘new’ search experience. The all-new AI-powered search feature, also known as SGE (Search Generative Experience), will be available through Google’s Search Labs and will introduce a new feature aimed at making it easier to find information in its AI-powered overviews. Starting today (August 31), Google is rolling out the Search Generative Experience (SGE) in India as an opt-in experiment in Search Labs. This AI-powered experience is available in English and Hindi.