Google-backed groups criticize Apple’s new warnings on user tracking

A group of European digital advertising associations has criticized Apple Inc’s plans to require apps to seek additional permission from users before tracking them across other apps and websites.

Apple last week disclosed features in its forthcoming operating system for iPhones and iPads that will require apps to show a pop-up screen before they enable a form of tracking commonly needed to show personalized ads.

Sixteen marketing associations, some of which are backed by Facebook Inc and Alphabet Inc’s Google, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk users will refuse, the associations argued.