Google-backed content discovery unicorn Glance buys Shop 101

BENGALURU: Content discovery unicorn Glance has forayed into influencer commerce vertical with the acquisition of Shop 101.

Glance on Monday said that the acquisition will provide it with end-to-end capability for launching influencer-led live commerce, as the company intends to transform mobile shopping experience for consumers globally. Glance attained unicorn status last year with a $145 million fundraise led by Google.