Google announces new app review process to curb policy violations

Google has introduced a new app review process for both developers and advertisers to help them resolve issues upfront and lessen the likelihood of future policy violations.

Google said the new process will help enhance the mobile app inventory quality for developers who choose to monetize with either AdMob or Ad Manager platforms.

“App review is a new process that evaluates a mobile app’s inventory quality before allowing unrestricted ad serving. In going through the process, publishers will get a unified view of all their apps’ approval status with actionable feedback,” the company said in a blog post on Tuesday.