Google acquires artificial intelligence (AI) avatar startup for $100 million

Google has acquired Alter, an artificial intelligence (AI) avatar startup company. TechCrunch has reported that the tech giant has acquired the company for about $100 million (approximately Rs 8,22,87,70,000). For those uninitiated, Alter helps creators and businesses create AI-based virtual avatars to express their virtual identities.

According to the report, the acquisition comes as a part of boosting the content game and to compete with short-video platform — TikTok.

While the acquisition was completed almost two months back. However, none of the companies made an official announcement publicly. The report also mentions that some Alter employees have updated their Linkedin profiles that they’ve joined Google, without any official announcement.