Goodbye Mi! Xiaomi set to KILL Mi branding with Xiaomi Mix 4: Report

It is being reported that Xiaomi is dropping the ‘Mi’ branding from its products. The company is said to simply use ‘Xiaomi’ moving forward. The change in branding has already kicked off with the launch of the company’s latest flagship smartphone, the Mix 4. The Xiaomi Mix 4 was launched in China earlier this month, and it doesn’t carry the ‘Mi’ branding. For the unaware, the Mi branding has been in existence for about 10 years now. However, it is still unclear if the change in branding is only for the company’s smartphone vertical or for all the Mi-branded products.