Going TikTok: Indians get hooked on Chinese video app ahead of Lok Sabha elections
NEW DELHI: A video clip shot on a sparse rooftop of what looks like a low-rise apartment block shows a young Indian man swaying while lip-syncing a song praising Prime Minister Narendra Modi.
Describing himself as a proud Indian with the online identity “garrytomar”, he is wearing ear-studs and shows a beaded necklace under a partly unbuttoned shirt in the 15-second clip.
“Modi has single-handedly trounced everyone … Modi is a storm, you all now know,” goes the Hindi song, posted on Chinese video mobile application TikTok, the latest digital platform to grip India’s small towns and villages ahead of a general election due by May.