‘Goal is to blur lines between smartphones and professional cameras’: Leica on partnering with Xiaomi

“When you use your smartphone to take pictures, it’s maybe a little bit different compared to a professional camera used in the studio. You can still distinguish between those, but our end goal is to blur the lines between the two,” Marius Eschweiler, Vice-President, Business Unit Mobile at Leica Camera AG, explains how Leica and Xiaomi’s collaboration may change the idea of mobile photography as we know it today.

Eschweiler, who has been with the iconic German camera maker for a decade, agrees smartphones have physical restrictions to put bigger sensors but he also adds that computational photography can improve your camera shots dramatically helping your phone in some ways match expensive cameras.

Read more

You may also like

More in Newspapers

Comments are closed.