Global outsourced manufacturing smartwatch shipments grow 15% in 2H22, led by Indian brands: Counterpoint

NEW DELHI: The global outsourced manufacturing smartwatch shipments grew 15% year-over-year and accounted for 69% of overall shipments in the second half of 2022 (H2 2022), according to the latest report released by Counterpoint Research.

“The YoY increase in outsourced smartwatch shipments in H2 2022 was driven by the strong performance of Indian brands Noise, Fire-Boltt and boAt. The outsourced manufacturers who offered production services for these brands benefited in H2 2022,” said Senior Research Analyst Shenghao Bai.

Bai noted that 69% of global smartwatches were produced by ODM/EMS in H2 2022, compared with 63% in H2 2021.