Global mobile ad spend to reach $362 billion in 2023, claims report

As mobile captures share of ad wallet, global mobile ad spend is expected to reach $362 billion in 2023, a new report has shown.

According to data.ai report, mobile will take over the share of advertising wallet as more time than ever before is spent in apps, with total hours on the track to surpass four trillion on Android phones alone in 2022.

In 2022, the global mobile ad spend was $336 billion.