Global, local handset brands expect JioPhone Next to expand upgrade market

New Delhi: Global and domestic handset brands expect Reliance Industries’ upcoming 4G Android-based device, touted to be “most affordable”, to expand the market and provide a potential upgrade opportunity which comes with new buyers using smartphones for the first time, say industry executives.

“One must acknowledge the fact that Jio is actually not competing with any handset brand, they are competing with rival telcos to net in more 4G subscribers,” a senior executive at a top Chinese smartphone brand said.