Global flagship with an Indian heart

The word flagship has been used and abused in the mobile world. Ideally, it should mean a device that lets a brand showcase the best it can offer, by way of design, performance, or chipset. Flagships tend to be more expensive because they are premium, with longer shelf life than other phones. But brands have diluted the concept by dubbing value-for-money, phones as flagships just to grab eyeballs. Some add prefixes, just to sound cool — like value flagship, affordable flagship, stylish flagship… Samsung, however, has held its ground as the best exemplar of a true flagship.