Global e-commerce players in India under pressure on policy changes: Fitch

Fitch Solutions on Friday said international e-commerce firms in India face the risk of increasingly coming under pressure in the current year due to key policy changes and Reliance Retail venturing into the digital market space.

While an e-commerce policy is still in the works, it is likely to take effect in March, Fitch Solutions said in a statement.

In addition to the earlier draft guidelines, which ban global online retailers from selling products from companies or affiliates in which they own an equity interest, the government is examining the possibility to set up a regulatory authority to resolve disputes between large online retailers and small enterprises in the country.