Global biggies Zara, H&M and Adidas bet big on tier-2 cities to drive growth

As wider strata of society grow affluent in India, retailers are investing heavily in tier-2 cities where rapid infrastructure growth and an expanding working population are creating newer pockets of consumption, TOI reported on Monday.

A CBRE study reveals that global brands such as Zara, H&M, Adidas, Nike, Starbucks, Uniqlo, and Marks & Spencer, along with local brands, are capitalizing on market potential in cities like Jaipur, Chandigarh, Patna, Lucknow, Kochi, Goa, and Coimbatore. As of September 2023, Jaipur, Lucknow, and Chandigarh individually had retail stock ranging between 3-7 million square feet.