Global app spending grew 35% to hit $407M on Christmas: Report

San Francisco: Consumers around the globe spent an estimated $407.6 million across Apple’s App Store and Google Play on Christmas, a year-over-year growth of nearly 35 per cent per cent from approximately $303 million in 2019, according to a new report by data analytics firm Sensor Tower.

Between the two platforms, Apple’s App Store captured the bulk of the spending at $278.6 million, while Google Play saw $129 million in revenue, said the report.

This is in line with the massive growth in worldwide spending on mobile apps and games in 2020 which passed $100 billion in a single year for the first time ever in November.