Global app downloads on Apple Store, Google Play reach 35.5 bn in Q4 2022

Mobile app adoption has levelled off, with global app downloads on Apple App Store and Google Play waning 0.1 per cent year-over-year to reach 35.5 billion in Q4 2022, according to a new report.

Social media apps remain fiercely competitive, according to Sensor Tower.

Instagram held its position in the top three apps for the past seven quarters since Q2 2021, maintaining its rank as the number one app worldwide in Q4 2022.

TikTok and Facebook followed as the No. 2 and 3 apps worldwide, respectively.

While top mobile games saw overall global downloads decline quarter-over-quarter, events such as the World Cup may have helped spike downloads of football games.