Getty Images working with Nvidia to debut its own AI image generator

Photography giant Getty Images Holdings Inc. is releasing an artificial intelligence tool that will generate images from the company’s vast content library — an attempt to create AI content free of the copyright and ownership concerns that have plagued the technology so far.

Getty, which holds the rights to millions of photographs, earlier sued Stability AI, the company that popularized the image generator Stable Diffusion, for using images without permission. Getty’s new product, developed with chipmaker Nvidia Inc., will be trained Getty’s own data and will endeavor to sidestep thorny legal issues, in part, by limiting what images will power the generator.