Getting innovations noticed

The next set of successful startups in India will be in the space of consumer technology, social enterprises and healthcare services, a top official of the Marico Innovation centre that conducts programmes for scaling startups told DH.

Priya Kapadia, the director of the Marico Innovation Foundation (MIF), an arm of Marico Limited said, “The foundation has been working with startups for almost 7 years now. We have seen a transformation from app-based startups to startups in consumer-facing technologies that are looking to find better solutions for issues that consumers face. We are seeing a lot of interest in startups in social enterprise space that is looking at combating issues such as global warming and climate change.”