GenZ may contribute over 44% of smartphone sales in 2024: Techarc

NEW DELHI: GenZ or youth is expected to contribute over 44% of smartphone sales in 2024, according to a report released by Techarc.

“GenZ prefers to be a part of a cult or community defined at a brand level that exhibits familiarity with the youth through design philosophy,product features and the experience,” the research firm said.

As per the findings, 80% of the respondents become sure of the experience by knowing the brand they are going with, and 73% of the respondents are of the view that not all brands reflect their personality even if the products may be similar across different brands, while 69% of the GenZ respondents feel that by going with their brands of preference they become part of an “exclusive club or community” that identifies with them being youth.