Generative artificial intelligence marches into the front office: Sprinklr opens the OpenAI tap

Front office-tech firm Sprinklr has announced that it is marrying its proprietary artificial intelligence with generative AI from OpenAI to create a new offering, christened Sprinklr AI+.

The New York-based firm, which was valued at $3.46 billion at close of trade yesterday, is among those trying to create a unified tech platform for various front-office functions that have direct customer touch points. These touch points include call centres, social media, and marketing channels.

Talking to ET Prime, chief executive and founder of Sprinklr Ragy Thomas said, “Our premise is that there needs to be a unified operating system for the front office,” adding that Sprinklr’s intent is to create tech solutions so that even large multinational companies,