GENERATIVE AI: Reimagining art and its creators

The technological changes we have been experiencing all these years have often been touted as disruptions to processes and businesses; seldom have concerns been raised about the threat to creativity as it is intricately linked to the competence of human quality. With generational AI, the unique status of human creativity is being upstaged with ChatGPT and its brethren as these tools are capable of producing new creative content with a mix of images, audio and text that are as good or better than human generated output.