GenAI to assume 30% of traditional marketing’s mundane tasks by 2027: report

Generative AI (GenAI) is likely to assume 30% of traditional marketing’s mundane tasks by 2027 in the Asia-Pacific region excluding Japan, suggests a new report from IDC.

GenAI will take over jobs like SEO, content and website optimisation, customer data analysis, segmentation, lead scoring, and hyper-personalisation, according to the report.