Gen Z watched more streaming content than millennials during lockdown

NEW DELHI : Gen Z appears to have binge-watched more streaming content than millennials in the free time they had on hand during the covid-19 lockdown. At 4.45 hours of content consumption daily, Gen Z (born between 1980s and early 2000s) beat millennials (born between 1990s and early 2010s) who managed only 3.66 hours, shows a new study.

According to the study by the Data Sciences Division of advertising conglomerate Dentsu Aegis Network titled Now Streaming: The Indian Youth OTT Story — streaming was the popular form of entertainment among Gen Z and millennials during the lockdown with 70% of the respondents admitting to watching Video-on-Demand (VoD) and only 20% taking to gaming.

The study was conducted among 570 respondents in urban India, including the top eight metros with 78.5% of the sample classified as Gen Z and 21.5% as millennials. More than half, i.e. 52.2% of the respondents were females and 36% were employed.