Gen Z takes to Instagram to decide on holiday destination

Instagram is the top source of inspiration when deciding on a vacation destination for Gen Z or those born between 1995 and 2015, according to a new research by travel e-commerce company, Booking.com.

The research reveals that while Gen Z travellers are visual vacationers and social snappers, their motivations aren’t limited to a 108px frame.

According to the study, about 70% of Gen Z like to see travel posts and pictures on social media and when it comes to deciding on destinations to visit they head straight to social feeds, with 44% listing it as their top travel inspiration source.