Game on: SHAREit eyes ₹100-cr turnover

In 2013, Chinese brand Lenovo was among the players fighting for a share of the India market.

Amongst the built-in apps it introduced in one of its handsets at that time was ‘SHAREit’, which enables file transfers. After a couple of years under Lenovo, SHAREit was hived off as a separate company.

In 2019, SHAREit is no longer a mere file transfer app. Taking advantage of cheap internet plans, the company is leveraging the OTT (over the top) platform and streams content sourced from a host of players.

According to industry observers, the company has transformed from a mere tool and has identified itself as a content discovery, curation, consumption and sharing platform.