‘Gadar 2’, ‘Jailer’ box office hits to play savior as Zee, Sun TV expected to see poor ad growth in Q2

A global slowdown in advertising revenues is likely to leave an imprint on the July-September quarter, said analysts, as overall ad-spends likely remained stagnant during the quarter compared to the same period last year.

Media companies, such as Zee Entertainment Enterprises Ltd and Sun TV Network, have been pointing to an upcoming revival in ad-spends for quite some time now.