Gaana hopes to cash in on TikTok ban, targets 100 million users

Mumbai: The country’s largest music-streaming platform Gaana, backed by the Times Group and Chinese investment giant Tencent Holdings, expects to add nearly 100 million users over the next 12 months to its already 150 million-plus strong users, mostly netting the now-defunct TikTok users.

The Noida-based company, set up in 2011, expects that most of the new additions will be users of TikTok that was banned by the government following the border clashes with China last month.