From TV app to digital credit card, key highlights of Apple show time event

Apple lifted the curtain on Monday on a television and movie streaming service that will allow users of its 1.4 billion gadgets worldwide to stream television shows and movies, both Apple originals and those from other creators, in a first step to challenge streaming video leaders Netflix and Amazon.

The launch was the centrepiece of an event at Apple’s Cupertino, California, headquarters that focused on the technology company’s services, not its hardware, as it deals with declining sales of its iPhone.

Apple also introduced updates to its payment system, launched a games arcade, and added magazines to its news app.

Hollywood celebrities trekked to Apple’s home to help debut a revamped Apple TV digital storefront, called Apple TV+. Apple has commissioned programming from Jennifer Aniston, Reese Witherspoon, Oprah Winfrey and Steven Spielberg.