From phones to TVs, the Chinese show goes on

NEW DELHI: After slugging it out in the cut-throat smartphone market, Chinese companies Xiaomi, One-Plus and Motorola-Lenovo are now competing in the smart television segment with ultra-budget and premium models.

Sector watchers say these firms are strategically placed to capitalise on the brand recall among consumers and to leverage their distribution and online channels, along with their existing manufacturing facilities.

“As content consumption increases, every company wants to grab the maximum screen time of users, more so since TV is the second largest category after smartphones which has the most viewership,” said Tarun Pathak, research director at Counterpoint Research.