From June 14, influencers must label all paid posts, says ad council

Starting June 14, it will be mandatory for influencers to label their promotional posts to ensure transparency and safeguard the interests of consumers, the Advertising Standards Council of India (ASCI) has said.

On Thursday, the Indian ad world’s self-governing body issued final guidelines for influencer marketing, roughly three months after sharing draft guidelines. The final version says influencers must label branded posts if there’s a material connection between them and the advertisers, failing which, both parties shall be held accountable. Read the guidelines here.