Framework on anvil to curb fake reviews on e-commerce sites

To protect consumer interest, the Centre will develop a framework to keep a check on fake reviews on e-commerce websites like Amazon and Flipkart.

The Department of Consumer Affairs (DoCA) will prepare the framework after studying the current mechanism being followed by other e-commerce companies and “best practices available globally”, the Consumer Affairs Ministry said in a statement on Saturday.

The decision comes after the ministry and the Advertising Standards Council of India (ASCI) held a virtual meeting on Friday with e-commerce companies, along with other stakeholders, to discuss the magnitude and roadmap ahead for fake reviews on such websites.