Foxymoron’s Suveer Bajaj launches digital publication Man’s Life

NEW DELHI: Suveer Bajaj, co-founder of an independent digital advertising agency FoxyMoron and the media network Zoo Media, on Thursday announced the launch of Man’s Life, a digital men’s lifestyle publication.

The platform features interest-based video and text content on sports, lifestyle, auto, and entertainment industries. The sports editorial is headed by television presenter and sports commentator Suhail Chandhok, consulting editor and actor Eva Pavithran will lead the lifestyle editorial and presenter and content creator Chinmaya Sharma will lead the entertainment editorial.

India has 696 million internet users of which 67% are men and Man’s Life aims to leverage this opportunity with its advertising with its ‘content community commerce’ model, wherein all content opportunities will eventually become shoppable.