Four ‘reasons’ why for most people premium means Apple iPhone
No conversation about premium smartphones is complete without an iPhone. Time and again, an iPhone has emerged at the top of premium smartphone market — both globally and in India — and now the latest report by Counterpoint suggests that out of the five highest selling models in the premium segment in the first quarter of 2020, four were iPhones.
In fact, the top four positions were taken by different iPhone models and a Huawei smartphone ranked at the fifth position.
As per the report, the Apple iPhone 11 topped the premium smartphone market and ranked as the highest-selling model in this quarter with a 30% share. The most-affordable iPhone of the latest-generation iPhone series led by a big margin as per the report. The second and third places were taken by the other two models of the 2019 iPhone series — iPhone 11 Pro Max and iPhone 11 Pro — with 9% and 6% share respectively, The fourth place was secured by last-year’s most-popular and highest-selling iPhone, iPhone XR with 6% share.