Four out of five Internet Users in India consume YouTube, show report

YouTube has consolidated its presence in India as four out of five internet users above the age of 18 utilise the platform, according to a survey by Comscore. Additionally, adults over 35 years of age spent an average of 70 minutes daily on YouTube as of June 2023.

Short video content on the platform has seen exponential growth, with 96 per cent of respondents aged 18-44 stating that they use YouTube Shorts. This short-form content alone accounted for 70 billion views per month globally and grew by over 120 per cent year-on-year.