Four out of five digital users in India consider Snapchat as their fun, happy place, claims survey

On the occasion of the International Day of Happiness, YouGov, an international internet-based market research and data analytics firm, and Snap Inc, has published the results of their joint study, which was undertaken to assess consumer views and key trends that make the digital generation happy.

The survey findings claim that 97% of users associate the terms Happy, Fun, Creative or Trendy with Snapchat. 87% users consider Snapchat as ‘the best’ platform compared to other platforms among the competition for using creative lenses/ filters, sharing special/happy moments with dear ones. 80% of users prefer Snapchat for celebrating festivals with loved ones.

AR lenses are Snapchat’s #1 feature that aims to help celebrate festivals and special occasions with loved ones.