Former Prasar Bharati CEO criticises Doordarshan’s new ‘saffron’ logo, raises questions of neutrality
By
Biju Kumar
Doordarshan recently unveiled its new logo, switching from its traditional red to an orange color. The change was announced on X, with the channel stating, “While our values remain the same, we are now available in a new avatar.” The move has faced backlash, with critics questioning the timing and motive behind the color change, particularly with elections on the horizon.