Former Apple India head Sanjay Kaul launches Sofyx

Bengaluru: Sanjay Kaul, former country manager of Apple India, has launched his startup, Sofyx — a social commerce platform for general traders dealing in smartphones and accessories. Kaul is supported by co-founder Mukesh Kachroo, former CTO of US-based Gain Capital Group, according to a statement on Tuesday.

In 2018, 140 million smartphones were sold in India with just over half of those selling from general trade retailers. With the smartphone industry growing at a double digit rate, Kaul hopes to use Sofyx to bridge the gap and bring together the mobile reseller community along with other stakeholders like telecom operators, device manufacturers, distributors, and other vendors on a single platform.