Ford taps Apple executive Peter Stern to build high-margin digital services

Ford Motor on Monday named former Apple executive Peter Stern as the president of its newly formed Ford Integrated Services unit to help build new high-margin digital and subscription services.

Stern, who previously oversaw Apple TV+, iCloud and Apple News+, will report to Ford CEO Jim Farley. In his new role, Stern will focus on integrating hardware, software and services across the company’s Ford Blue, Model e and Ford Pro units.