For music streaming apps, growth lies in tier 2 and 3 cities: Gaana CEO

Music streaming app Gaana crossed 100 million monthly active users (MAU) in March 2019 and its CEO, Prashan Agarwal, believes for further growth, targeting tier-2 and 3 cities is the way to go because “the next 100-200 million users will pretty much be from those cities”. Gaana claimed its user growth was the fastest in tier-2 cities (96%), followed by tier-1 cities (84%) and tier-3 cities (78%) in the last year.

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The competition is rapidly increasing in the music streaming space with the arrival of Spotify and YouTube music. How do you see it?