For Indian creators, YouTube Shorts is the path to more followers and views

Explosive growth in just a few months, billions of views, and millions of new followers: That’s how YouTube Shorts has changed life for Indian creators. As YouTube hosts its annual ‘FanFest’ this year for India, it will also acknowledge many creators who have decided to focus just on the new short video platform with its TikTok-style 60-second videos.

“The growth I have seen on YouTube Shorts, I have not seen that in the last eight years. I crossed one million in just a month, and then 10 million in six months,” Arvind Arora (36) tells indianexpress.com. Bengaluru-based Arora, who runs A2 Motivation, is an experienced YouTuber and his earlier Chemistry lectures channel was acquired by ed-tech company Vedantu.