Foodtech start-up Pluckk acquires DIY meal kit company KOOK

Pluckk, a Mumbai based start-up, has acquired KOOK, a food technology company, for $1.3 million through a mix of cash and equity.

KOOK offers do it yourself (DIY) meal kits that make cooking easy by providing pre-portioned ingredients and recipes. The company said in a statement it has a strong presence in Delhi and Mumbai and has a reputation of serving various dietary preferences and cooking skills.

Pluckk said its acquisition is a strategic move to tap the growth potential of the meal kit market. The global meal kit market is projected to grow from $15.21 billion in 2021 to $31.5 billion by 2025 , representing a 20 per cent growth.