Follower craze, imposters rule Clubhouse as Bengaluru rooms mushroom

Hooked to Clubhouse, the new voice-only kid on the social media block, as Bengalureans spring up dozens of city-themed rooms, the platform is going crazy over a new trend: Rooms beckoning users with an astounding offer to boost their follower count from 500 to 2,000 in hours.

For now, this is not about money but influence, conjured up through collaborative, frenzied mutual following. Sounding authoritative and firm, the self-proclaimed moderators are on a constant ‘shoutathon’, urging everyone in the room to follow each other. Stay put and keep pressing the follow button. The more one stays, the better their influence. Or so they claim.