Focus on subscriber additions could be hurting Jio’s ARPU

Kolkata: Reliance Jio’s rapid subscriber addition is becoming a drag on its average revenue per user (ARPU), a key performance metric. This was underlined by a stagnant ARPU in FYQ3 as the telco acquired droves of low-value users who bought the affordable JioBharat phone while its unlimited data offerings to 5G users eroded 4G top-up sales, analysts said.