FMCG slowdown? More than 1 in every 2 items bought on Amazon, Flipkart is food, cosmetics, beverages

Fast-moving consumer goods are the most sold items on e-commerce platforms with every one in two items purchased online belonging to the FMCG category. On e-commerce platforms such as Amazon, Flipkart, Snapdeal and others, the highest volume of orders are for FMCG at 56%, information, data and measurement firm Nielsen said in a report on Thursday. On the other hand, smartphones and feature phones contribute about 48% of e-commerce sales in terms of value, followed by fashion at 16% and FMCG by 11%, the report added. In apparel, footwear, luggage and accessories segment, men’s clothing drives the sales with 58% contribution.